The AI-native CRMthat’s free to start.
A real CRM, AI agents that do the work, and human experts who build it around your business — for a fraction of the cost of Salesforce. Start free; add a card only when you’re ready to switch on the AI.
For teams of 5–200 — your first CRM, or your last expensive one. Climb higher. Grow forever.
Software, AI, and human experts — in one CRM
Most CRMs sell you software and leave the work to you. SierraCRM gives you the platform, the AI agents to run it, and real people to build it around your business — the whole trio, in one place.
A real CRM — genuinely free
Contacts, pipeline, deals, and activity in a fast, modern CRM. The base platform is free to start — bring your whole team, no credit card, no trial clock counting down.
AI agents that do the work
Built-in agents source and enrich leads, draft the outreach, and chase the follow-ups — so a small team gets the output of a much bigger one without adding headcount.
Human experts on tap
Customise your agents yourself, or have our experts design and build bespoke ones around your exact workflow. Real software plus real people — not a chatbot and a help doc.
A fraction of Salesforce
No per-seat licence tax on your whole company. Start free, then pay only for the AI tokens you actually use — quiet month, small bill; big month, it scales with you.
Your first CRM — or your last expensive one
SierraCRM meets mid-market teams wherever they are: just getting organised, or done overpaying for a CRM that needs a consultant to run.
Never had a CRM? Start here.
If your deals still live in spreadsheets and inboxes, SierraCRM is the easiest first CRM to stand up. Import your contacts, get a working pipeline the same afternoon, and let the AI handle the busywork you’d never get around to — no consultant required.
Paying too much for Salesforce?
Keep the capabilities you rely on and drop the bill. Switch off the per-seat licences and the admin overhead, and let AI agents do the work you used to staff around — the same pipeline power, a fraction of the cost.
Start free. Add AI when you’re ready.
No sales call to get going, no six-month rollout. Set up the CRM today and switch on the AI the moment it earns its keep.
Set up your CRM
Spin up SierraCRM and invite your team. The base CRM is free — no card, no trial timer. Move your contacts and deals in and start working your pipeline straight away.
Switch on the agents
When you want the AI to start working, add a card and pay only for the tokens you use. Turn agents on for lead-sourcing, enrichment, outreach, and follow-up — usage-based, no lock-in.
Customise or call an expert
Tune the agents yourself in a few clicks, or have our experts build bespoke ones around your workflow. The CRM grows with you instead of forcing you into someone else’s process.
A CRM that grows with you, not against your budget
SierraCRM is multi-tenant and multi-industry — the same platform works for a services firm, a distributor, or a software team. Start free, scale into the AI, and bring in experts only when you want an edge that’s uniquely yours.
- Free to start — a real CRM for your whole team, with no card and no countdown.
- Pay only for the AI you use — usage-based tokens instead of a per-seat licence on everyone.
- Experts on call — have bespoke agents built around your business whenever you need them.
Climb higher. Grow forever.
The AI-native CRM for the mid-market.
Get early access — start free
We’re onboarding teams one rope-length at a time. Leave your work email and we’ll send your invite the moment there’s a spot — plus a note when self-serve signup opens.
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